Lattice
A Living Digital Twin of the Trade Universe
Traditional Trade is fragmented, analog, and opaque. Lattice alters how brands understand it by transforming the physical world into a digital one. It’s not a static census. It’s a living universe — constantly updating, growing, contracting, and shifting.
[Features]
/0.1
Universe Analytics
Lattice turns movement into measurable intelligence—quantifying how the market changes, how fast, and why.
Track store growth and churn, shifts in density, and coverage gaps against the universe.
Dynamic distribution replaces static audits.
Universe Metrics
Lattice provides continuous visibility on the evolution of the trade.
Total Universe
Dynamic measurement of universe size
Growth Rate
Net expansion of POS growth
Churn Rate
Pace of POS permanent closure
Channel Mix
% contribution to universe by channel and sub-channel
Channel Mix Change
% change of POS’s between channels
Penetration
% universe stores matched to customer POS’s
POS Density
POS concentration normalized by area
Engineered for modern leaders who play to win.
[Explore Case Studies]
01
Home & Personal Care
Driving category penetration across informal trade channels with precision execution.
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02
Portfolio Optimization
Expanding portfolio distribution beyond the core category by targeting strategic neighborhoods
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03
Precision Distribution
Securing shelf space through hyperlocal POS targeting in high-potential neighborhoods
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04
Secondary Category Lift
Optimizing distribution and POS activation across diverse BevAlc categories.
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